{"id":6870,"date":"2026-04-30T17:35:10","date_gmt":"2026-04-30T15:35:10","guid":{"rendered":"https:\/\/www.dr-schnell.com\/dr-schnell-is-showcasing-its-new-brand-design-at-the-altenpflege-trade-show\/"},"modified":"2026-07-31T12:56:05","modified_gmt":"2026-07-31T10:56:05","slug":"dr-schnell-is-showcasing-its-new-brand-design-at-the-altenpflege-trade-show","status":"publish","type":"post","link":"https:\/\/www.dr-schnell.com\/en\/dr-schnell-is-showcasing-its-new-brand-design-at-the-altenpflege-trade-show\/","title":{"rendered":"DR.SCHNELL is showcasing its new brand design at the ALTENPFLEGE trade show."},"content":{"rendered":"\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-a32786fe024b450fb929c4120e25cee2 wp-block-paragraph\"><strong>At ALTENPFLEGE 2026 in Essen, visitors were able to experience DR.SCHNELL\u2019s completely new look in person for the first time across 67.5 square meters. Under the motto \u201cEverything from a Single Source,\u201d the Munich-based family-owned company demonstrated how responsible and comprehensive cleaning and hygiene solutions make everyday life in senior care facilities more efficient, safer, and noticeably easier.   <\/strong><\/p>\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-881a13e0fb36f8e8e75cbae383b745b2 wp-block-paragraph\">\u201cEverything from a single source\u201d \u2013 With this guiding principle, DR.SCHNELL emphasized at ALTENPFLEGE 2026 its commitment to being the reliable partner for comprehensive cleaning and hygiene solutions in the responsible and sustainable elder care industry \u2014with high-quality products, practical training, and service that is not only professional but also personalized.  <\/p>\n\n<div style=\"height:100px;--height-desktop:50px;--height-tablet:50px;--height-mobile:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div data-component=\"MediaTeaserBlock\" data-props=\"{&quot;align&quot;:&quot;&quot;,&quot;mobileOrder&quot;:&quot;left-first&quot;,&quot;dhsvAnimation&quot;:&quot;&quot;}\" data-prop-children=\"\n&lt;div class=&quot;dhsv-media-teaser-side is-left is-content is-content-layout-centered&quot;&gt;\n            &lt;div class=&quot;dhsv-media-teaser-side__content flow&quot;&gt;\n            \n                            &lt;div class=&quot;dhsv-media-teaser-side__inner-content flow&quot;&gt;\n                    \n\n&lt;h2 class=&quot;wp-block-heading dhsv-media-teaser-side__title&quot;&gt;An exhibition booth full of experiences and inspiration  &lt;\/h2&gt;\n\n\n\n&lt;p class=&quot;dhsv-media-teaser-side__description wp-block-paragraph&quot;&gt;The focus of the new trade show presentation was DR.SCHNELL\u2019s diverse product range, which combines kitchen and commercial hygiene with laundry care and disinfection.&lt;\/p&gt;\n\n\n                &lt;\/div&gt;\n                    &lt;\/div&gt;\n    &lt;\/div&gt;\n\n\n&lt;div class=&quot;dhsv-media-teaser-side is-right is-image is-content-layout-centered&quot;&gt;\n            &lt;div class=&quot;dhsv-media-teaser-side__media&quot;&gt;\n                            &lt;img width=&quot;1200&quot; height=&quot;684&quot; src=&quot;https:\/\/www.dr-schnell.com\/wp-content\/uploads\/video-preview.png&quot; class=&quot;attachment-full size-full&quot; alt=&quot;&quot; srcset=&quot;https:\/\/www.dr-schnell.com\/wp-content\/uploads\/video-preview.png 1200w, https:\/\/www.dr-schnell.com\/wp-content\/uploads\/video-preview-300x171.png 300w, https:\/\/www.dr-schnell.com\/wp-content\/uploads\/video-preview-768x438.png 768w&quot; sizes=&quot;(max-width: 1200px) 100vw, 1200px&quot; \/&gt;\n                    &lt;\/div&gt;\n    &lt;\/div&gt;\n\n\"><\/div>\n\n<div style=\"height:100px;--height-desktop:50px;--height-tablet:50px;--height-mobile:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-e2a477d13517008d0ef732b8e357684e\">Kitchen Hygiene for the Highest Standards\u202f<br\/><\/h2>\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-a82dc237960373afc408e3f84366bff4 wp-block-paragraph\">Well-designed, HACCP-compliant solutions such as PEROJET SMART ECO or GASTROFEE, combined with reliable service, deliver measurable quality and safety benefits in every kitchen. Digital dosing technology enables consistently low dosing amounts while guaranteeing excellent cleaning results in the dishwasher.\u202f  <\/p>\n\n<div style=\"height:100px;--height-desktop:50px;--height-tablet:50px;--height-mobile:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2bacc71a31b4c16fbaf8faf1b2a029f3\">Powerful performance for demanding cleaning tasks  <\/h2>\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-8ee814afece6f4c41f1cc5601651d8dd wp-block-paragraph\">From the MILIZID product family to our smart 2-in-1 cleaner for ROBOLUTION cleaning robots\u2014the DR.SCHNELL\u2019s portfolio for professional routine and deep cleaning stands for efficiency, reliability, and optimal results\u2014even when dealing with particularly challenging stains.  <br\/><\/p>\n\n<div style=\"height:100px;--height-desktop:50px;--height-tablet:50px;--height-mobile:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div data-component=\"MediaTeaserBlock\" data-props=\"{&quot;align&quot;:&quot;&quot;,&quot;mobileOrder&quot;:&quot;left-first&quot;,&quot;dhsvAnimation&quot;:&quot;&quot;}\" data-prop-children=\"\n&lt;div class=&quot;dhsv-media-teaser-side is-left is-image is-content-layout-centered&quot;&gt;\n            &lt;div class=&quot;dhsv-media-teaser-side__media&quot;&gt;\n                            &lt;img width=&quot;2188&quot; height=&quot;1204&quot; src=&quot;https:\/\/www.dr-schnell.com\/wp-content\/uploads\/Screenshot-2026-06-12-at-11.48.09.png&quot; class=&quot;attachment-full size-full&quot; alt=&quot;&quot; srcset=&quot;https:\/\/www.dr-schnell.com\/wp-content\/uploads\/Screenshot-2026-06-12-at-11.48.09.png 2188w, https:\/\/www.dr-schnell.com\/wp-content\/uploads\/Screenshot-2026-06-12-at-11.48.09-300x165.png 300w, https:\/\/www.dr-schnell.com\/wp-content\/uploads\/Screenshot-2026-06-12-at-11.48.09-1600x880.png 1600w, https:\/\/www.dr-schnell.com\/wp-content\/uploads\/Screenshot-2026-06-12-at-11.48.09-768x423.png 768w, https:\/\/www.dr-schnell.com\/wp-content\/uploads\/Screenshot-2026-06-12-at-11.48.09-1536x845.png 1536w, https:\/\/www.dr-schnell.com\/wp-content\/uploads\/Screenshot-2026-06-12-at-11.48.09-2048x1127.png 2048w&quot; sizes=&quot;(max-width: 2188px) 100vw, 2188px&quot; \/&gt;\n                    &lt;\/div&gt;\n    &lt;\/div&gt;\n\n\n&lt;div class=&quot;dhsv-media-teaser-side is-right is-image is-content-layout-centered&quot;&gt;\n            &lt;div class=&quot;dhsv-media-teaser-side__media&quot;&gt;\n                            &lt;img width=&quot;1200&quot; height=&quot;684&quot; src=&quot;https:\/\/www.dr-schnell.com\/wp-content\/uploads\/video-preview.png&quot; class=&quot;attachment-full size-full&quot; alt=&quot;&quot; srcset=&quot;https:\/\/www.dr-schnell.com\/wp-content\/uploads\/video-preview.png 1200w, https:\/\/www.dr-schnell.com\/wp-content\/uploads\/video-preview-300x171.png 300w, https:\/\/www.dr-schnell.com\/wp-content\/uploads\/video-preview-768x438.png 768w&quot; sizes=&quot;(max-width: 1200px) 100vw, 1200px&quot; \/&gt;\n                    &lt;\/div&gt;\n    &lt;\/div&gt;\n\n\"><\/div>\n\n<div style=\"height:100px;--height-desktop:50px;--height-tablet:50px;--height-mobile:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-ce85020ee9bc652e9d172ef14ae1acf8\">Flexible Laundry Solutions \u2013 Liquid or Powder  <\/h2>\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-e4e0373c6f5b2fe50ece3841f30b64f5 wp-block-paragraph\">With the modular PRIMA liquid detergent system and the versatile RAPA powder detergent line\u2014which is listed by VAH and RKI\u2014DR.SCHNELL offers customized solutions for every type of laundry care. This allows processes to be designed efficiently and consistently delivers outstanding yet cost-effective laundry performance.   <\/p>\n\n<div style=\"height:100px;--height-desktop:50px;--height-tablet:50px;--height-mobile:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-ef57b75292c6e53cbe484c630b20176d\">Disinfection for Safety and Trust<\/h2>\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-1a09c85bd479bb7fdc9051f5b626b950 wp-block-paragraph\">For residents and their families, safety is the top priority. VAH-listed products that deliver reliable results, such as CIMOCID PLUS and DESIFOR-FORTE AF NEU, help facilities consistently meet the highest hygiene standards. In addition to high-quality products and fascinating insights into the full product portfolio, visitors were treated to a varied program\u2014ranging from inspiring expert presentations to guided tours through the world of modern elder care.    <\/p>\n\n<div style=\"height:100px;--height-desktop:50px;--height-tablet:50px;--height-mobile:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group alignfull is-style-without-space has-lake-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px;--height-desktop:50px;--height-tablet:50px;--height-mobile:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div data-component=\"TestimonialsBlock\" data-props=\"{&quot;showType&quot;:&quot;manually&quot;,&quot;manuallyData&quot;:[457,458],&quot;link&quot;:&quot;none&quot;,&quot;showLogo&quot;:false,&quot;ownLogo&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;},&quot;dhsvAnimation&quot;:&quot;&quot;,&quot;testimonials&quot;:[]}\"><\/div>\n\n\n\n<div style=\"height:100px;--height-desktop:50px;--height-tablet:50px;--height-mobile:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div style=\"height:100px;--height-desktop:50px;--height-tablet:50px;--height-mobile:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-83ad779700126679da23165065e6f1da\">Direct Dialogue \u2013 Valuable Insights \u2013 Meaningful Encounters  <\/h2>\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-d679cf6bc9a26add3a781bae8b61678c wp-block-paragraph\">The \u201cAltenpflege 2026\u201d trade show in Essen, held from April 21 to 23, 2026, under the patronage of Federal Minister of Health Nina Warken, attracted more than 18,000 trade visitors and 500 exhibitors from 16 countries. The discussions at the DR.SCHNELL booth were correspondingly intense and lively. Here, industry experts, decision-makers, and care professionals came together to discuss individual challenges, share experiences, and jointly develop new ideas for the future of the industry.    <\/p>\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-732ac31f55ea6ab74b87e7225d6300b3 wp-block-paragraph\">The energy that arises when people with a genuine passion for their work come together was particularly palpable: curious questions, inspiring conversations, spontaneous \u201caha\u201d moments. The DR.SCHNELL booth thus became a place where not only products were presented\u2014but where connections were made and ideas sparked that will have an impact far beyond the trade show.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>At ALTENPFLEGE 2026 in Essen, visitors were able to experience DR.SCHNELL\u2019s completely new look in person for the first time across 67.5 square meters. Under the motto \u201cEverything from a Single Source,\u201d the Munich-based family-owned company demonstrated how responsible and comprehensive cleaning and hygiene solutions make everyday life in senior care facilities more efficient, safer, &hellip; <a href=\"https:\/\/www.dr-schnell.com\/en\/dr-schnell-is-showcasing-its-new-brand-design-at-the-altenpflege-trade-show\/\">Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":7986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-6870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dr-schnell.com\/en\/wp-json\/wp\/v2\/posts\/6870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dr-schnell.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dr-schnell.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dr-schnell.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dr-schnell.com\/en\/wp-json\/wp\/v2\/comments?post=6870"}],"version-history":[{"count":1,"href":"https:\/\/www.dr-schnell.com\/en\/wp-json\/wp\/v2\/posts\/6870\/revisions"}],"predecessor-version":[{"id":6871,"href":"https:\/\/www.dr-schnell.com\/en\/wp-json\/wp\/v2\/posts\/6870\/revisions\/6871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dr-schnell.com\/en\/wp-json\/wp\/v2\/media\/7986"}],"wp:attachment":[{"href":"https:\/\/www.dr-schnell.com\/en\/wp-json\/wp\/v2\/media?parent=6870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dr-schnell.com\/en\/wp-json\/wp\/v2\/categories?post=6870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dr-schnell.com\/en\/wp-json\/wp\/v2\/tags?post=6870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}