Munich, February 2, 2026 – DR.SCHNELL is marking a major step into a new era with a comprehensive brand relaunch. The completely new look visually and substantively reflects the Munich-based company's attitude – "We are changing cleaning and hygiene." The message: DR.SCHNELL is moving boldly, modernly, environmentally focused, and innovatively into a future of conscious, responsible action.

DR.SCHNELL is already making a lasting impact on cleaning and hygiene with its innovative products and processes. Now, the Munich-based family business, which is in its seventh generation of ownership, is also changing its image. The new look is modern and minimalist, value-oriented, down-to-earth, and aesthetic. The brand relaunch makes DR.SCHNELL's three core values visible, tangible, and experiential: personal proximity, sustainable innovation, and responsibility Made in Germany—for people, nature, society, and our future.

"A milestone in the history of our company"  

"The relaunch of our DR.SCHNELL brand marks a milestone in the history of the company," explains Dr. Thomas Schnell, managing partner of DR.SCHNELL GmbH & Co. KGaA. "We are consciously taking a bold and pioneering step into the future. Since CMS 2025, the industry has known that we are changing cleaning and hygiene. With the brand relaunch, we are now underlining this message not only visually, but also with our attitude. We are modern, we think ahead, we act responsibly—and we demonstrate this with our new image."

The visual reorientation represents both the innovative strength and future-oriented nature of the DR.SCHNELL brand and the clear goal of establishing itself as a strong partner for customers in Europe. Nevertheless, the new brand design does not break with the company's well-known and lived values – quite the contrary: it features a clear, natural design that radiates closeness and trust. Reduced colors, honest typography, and expressive imagery create a look that appears down-to-earth. Sustainability and competence are reflected in a calm, human aesthetic and modern progression.

Together, the new logo, the new DR.SCHNELL fonts, and the four new warm and natural-looking colors guarantee maximum recognition.

Everything new: From the website to social media presence 

With the brand relaunch, the DR.SCHNELL anchor, the company's registered trademark since 1895, has undergone an elegant update. Its message remains the same, of course, but now with a modern interpretation: reliability and safety – but always with the courage to change, with the courage to achieve new goals.

The new look covers everything. It starts with the new DR.SCHNELL website, which has a fresh design, new features, and now an English version. DR.SCHNELL's new visual language and tone will be rolled out across all areas over the coming weeks and months: from social media to the new image brochure, a new trade fair presence, and much more.

With foresight, our image film merges our corporate values with our new brand identity and underscores our brand relaunch as a milestone.

DR.SCHNELL is changing—yet remains as reliable as ever to its customers and partners.

You can find the new DR.SCHNELL image film on our website: https://www.dr-schnell.com/de/unternehmen