Under the slogan “We’re Making a Difference,” DR.SCHNELL showcases how hygiene is being redefined across 370 square meters
Munich – From September 23 to 26, 2025, CMS Berlin will open its doors once again, and DR.SCHNELL will be showcasing a completely redesigned exhibition booth featuring five interactive areas spread across 370 square meters. Under its trade show motto, “We’re Making a Difference,” the Munich-based company will demonstrate how it is designing more sustainable processes, hygiene, and cleaning solutions, and will set new industry standards with two world-first innovations.
With the guiding principle “We’re Making a Difference,” DR.SCHNELL is highlighting its commitment to redefining professional cleaning and hygiene at CMS 2025. The focus is on innovative and environmentally friendly products based on renewable rather than fossil-based ingredients. In doing so, the company is consciously taking responsibility for people and nature and making an important contribution to more sustainable processes, hygiene, and cleaning.
DR.SCHNELL will unveil two revolutionary products at CMS 2025
MILIZID ONE – an innovative bathroom cleaner made from 100% renewable ingredients* and nominated for the Purus Innovation Award 2025. This new premium product is the first methanesulfonic acid-based bathroom cleaner made exclusively from renewable raw materials.* Its effectiveness is every bit as impressive as its eco-friendly nature: No fossil-based ingredients—this reduces the carbon footprint**, shortens supply chains, and transforms cleaning for the long term.
ROBOLUTION – the first cleaning agent from DR.SCHNELL developed specifically for cleaning robots. Thanks to its intelligent formulation, ROBOLUTION ensures outstanding cleanliness on surfaces. On the other hand, the product actively maintains cleaning robots from the inside out thanks to probiotics—reducing odors, limescale buildup, and wear and tear.
An exhibition booth full of experiences and inspiration
In addition to new products, visitors can look forward to a varied program featuring:
- Guided tours of the DR.SCHNELL booth: Daily starting at 10:30 a.m., every 30 minutes, with an audio guide. Those interested can register in advance via this link: DR.SCHNELL CAMPUS – CMS Tour.
- Specialized Presentations: At the DR.SCHNELL Lab, a relaxed lounge setting, there will be exciting expert talks and presentations daily from 11:00 a.m. to 4:20 p.m., covering topics such as sustainable vehicle cleaning and graffiti removal—which will be demonstrated live outdoors— as well as textile hygiene with the new RAPA ECO and, of course, the new products ROBOLUTION and MILIZID ONE.
- Photo Op with the Mascot: A photo with the MILIZID SHINE ECO mascot makes for lasting memories and is perfect for posting right away.
- Alegria: The DR.SCHNELL Group’s training and education company specializes in professional training and continuing education—including for executives—in the fields of building cleaning, healthcare, the hospitality industry, housekeeping, and food hygiene.
Taking Responsibility and Shaping the Future
DR.SCHNELL sees itself not only as a manufacturer of cleaning products, but also as an active driver of a responsible and sustainable industry. Transparency, sustainability, and innovative technologies are important to the company—especially throughout the supply chain. The trade show motto “We’re Making a Difference” is therefore not just a message, but a commitment to environmentally friendly solutions, new ways of thinking, and active responsibility.
DR.SCHNELL at CMS 2025
- Hall 6.2 | Booth 100
- September 23–26, 2025
- Daily Tours & Lectures
- MILIZID SHINE ECO Photo Spot with the MILIZID Mascot
We’re making a difference.
Come see for yourself at the DR.SCHNELL booth at CMS 2025 in Berlin.
*Proportional according to the ISCC plus mass balance approach. Calculated in accordance with DIN ISO 14067 Scopes 1–3.
** Compared to MILIZID SHINE ECO. 6.3% less CO2, according to DIN ISO 14067 Scopes 1–3.
About DR.SCHNELL
DR.SCHNELL GmbH & Co. KGaA is a leading provider of comprehensive hygiene solutions. From high-quality brand-name products—such as the renowned MILIZID sanitary cleaner—to digital hygiene tools and employee training, the company’s nearly 500 employees across Europe place groundbreaking innovations and individual customer needs at the center of everything they do. A particular focus is placed on the use of sustainably sourced raw materials from Europe—to drive transparent and forward-thinking change in supply chains, working conditions,CO2 emissions, raw materials, and the cleaning industry as a whole.
In 2025, DR.SCHNELL received the EcoVadis Gold Award for the seventh consecutive year, officially placing it among the top 5 percent of all companies in the cleaning industry. Since 1998, DR.SCHNELL has been certified under EMAS, the European Union’s environmental management certification program. As an EMAS-certified organization, DR.SCHNELL makes an effective contribution to environmental protection and demonstrates social responsibility.
The Munich-based family business is now in its seventh generation of leadership under Dr. Thomas Schnell. For more information, visit www.dr-schnell.com.
Media Contact:
DR.SCHNELL GmbH & Co. KGaA
Anne Rieke
Phone: +49 89 3506 08986
Cell: +49 172 8679 399
Email: anne.rieke@dr-schnell.de