A comprehensive brand relaunch marks a major step into a new era for DR.SCHNELL.
Munich, February 2, 2026 – With a comprehensive brand relaunch, DR.SCHNELL is taking a major step into a new era. The completely new brand identity reflects the Munich-based company’s philosophy—“We’re transforming cleaning and hygiene”—both visually and in terms of content. The message: DR.SCHNELL is moving boldly, modernly, with a focus on the environment, and innovatively toward a future of conscious, responsible action.
DR.SCHNELL is already making a lasting impact on cleaning and hygiene today with its innovative products and processes. Now, the Munich-based family-owned company—now in its seventh generation of family ownership—is also revamping its brand identity. The new brand identity is modern and minimalist, value-driven, down-to-earth, and aesthetically pleasing. The brand relaunch makes DR.SCHNELL’s three core values visible, tangible, and experiential: personal connection, sustainable innovation, and “Made in Germany” responsibility—for people, nature, society, and our future.
“A milestone in our company’s history”
“The relaunch of our DR.SCHNELL brand marks a milestone in the company’s history,” explains Dr. Thomas Schnell, managing partner of DR.SCHNELL GmbH & Co. KGaA. “With this move, we are consciously taking a bold and forward-looking step into the future. Ever since CMS 2025, the industry has known that we are transforming cleaning and hygiene. With this brand relaunch, we are now underscoring this message not only visually but also through our stance. We are modern, we think ahead, we act responsibly—and we demonstrate this with our new brand identity.”
The visual rebranding reflects, on the one hand, the innovative strength and forward-thinking nature of the DR.SCHNELL brand and, on the other hand, the clear goal of establishing itself as a strong partner for customers in Europe. Nevertheless, the new brand design does not break with the company’s well-known and deeply held values—quite the contrary: it features a clear, natural design that radiates approachability and trust. A minimalist color palette, honest typography, and an expressive visual language create a look that feels down-to-earth. Sustainability and expertise are reflected in a calm, human aesthetic and the modern design progression.
Together, the new logo, the new DR.SCHNELL typefaces, and the four new, warm, and natural-looking colors ensure a brand identity with maximum recognition.
All New: From the Website to Our Social Media Presence
With the brand relaunch, the DR.SCHNELL anchor—the company’s registered trademark since 1895—is getting an elegant update. Its message, of course, remains the same, though now interpreted in a modern way: reliability and safety—but always with the courage to embrace change and the courage to achieve new goals.
The scope of the new brand identity is comprehensive. It kicks off with the new DR.SCHNELL website, featuring a fresh design, new features, and now also available in English. DR.SCHNELL’s new visual language and tone will be rolled out across all areas over the coming weeks and months: from social media to the new corporate brochure, a new trade show presence, and much more.
With a forward-looking vision, our corporate video blends our company values with our new brand identity and highlights our brand relaunch as a milestone.
DR.SCHNELL is evolving—while remaining as reliable as ever to its customers and partners.
You can find the new DR.SCHNELL promotional video on our website: https://www.dr-schnell.com/