Giobotics CEO Dennis Dehring on the cleaning robot boom and ROBOLUTION’s pioneering role.
The Kiel-based company Giobotics provides its customers not only with robotic solutions but also with customized service concepts. Cleaning robots are also part of its portfolio. In this interview, Managing Director Dennis Dehring explains why the robotics market is booming and why ROBOLUTION is such a tremendous asset.
Question: Mr. Dehring, how would you define the company Giobotics?
Dennis Dehring: We see ourselves as an integrator of autonomous robotics solutions. We help our customers across a wide range of industries automate processes that are currently performed manually by providing them with robots for cleaning, support, and service. In this way, we address the shortage of skilled workers with autonomous solutions.
Question: How does it work?
Dehring: Giobotics imports robots from Asia and, thanks to our sales team, delivers them to our customers. The robots clean in locations such as nursing homes, retail stores, schools, and logistics centers, among others. We, in turn, provide consulting, implement and integrate the robots, train staff, and commission the robots. This makes it easier for companies to automate their processes.
Question: Is the robotic cleaning market currently booming, or is a boom just around the corner?
Dehring: From our perspective, the market is booming tremendously. Three years ago, people still laughed at our efforts—but today, the technology has advanced so much that companies are reaping enormous benefits from the robot boom and can clean their facilities more cost-effectively and to a higher standard. To me, it’s clear: We’re at the beginning of a market explosion!
Question: But there are also those who believe that cleaning robots will replace people. Do you share this view?
Dehring: First of all, it’s unfortunate to say, but since we currently face an enormous shortage of skilled workers in the cleaning industry, robots can’t replace people at all—because there simply aren’t enough people to begin with. On the other hand, robots serve to optimize processes. They automatically handle the cleaning of large areas, freeing up time for companies and employees to tackle detailed cleaning tasks that machines cannot perform. In addition, this makes projects easier to plan and more efficient, because the consumption of cleaning supplies, water, and electricity can be automatically tracked and documented. This offers benefits for service providers and companies alike.
Question: How and when did you first come into contact with DR.SCHNELL?
Dehring: That was over ten years ago; at the time, I was working at Igefa, and that’s how I came to know and appreciate DR.SCHNELL’s product portfolio. After the penultimate issue of the DR.SCHNELL newsletter, which focused on robotics and ROBOLUTION, I received a large number of inquiries. And since I’m familiar with DR.SCHNELL’s well-rounded overall offering, I knew this would be a win-win situation for everyone.
Question: What makes ROBOLUTION so interesting for Giobotics?
Dehring: Naturally, we want to recommend the right and optimal cleaning solution to our customers for whom we’re implementing robotics. With ROBOLUTION, we know that it simply provides the best setup for most floor coverings and the robot. This allows us—thanks in part to ROBOLUTION—to offer our customers a well-rounded solution.
Question: Is ROBOLUTION a revolution in the field of cleaning robots?
Dehring: Yes , ROBOLUTION is a revolution because, for the first time, operators and customers can now protect their robots. Service calls are reduced, the device lasts longer, and it operates with far fewer malfunctions. This provides added value and synergies for everyone involved.
Question: What does your future collaboration with DR.SCHNELL look like?
Dehring: Our goal is to expand our collaboration with DR.SCHNELL and to permanently incorporate and offer ROBOLUTION as part of our portfolio. We’re already delighted to have a partner like DR.SCHNELL—one that understands what matters in the cleaning industry and protects our equipment with innovative products.
Giobotics by the Numbers
- Founded in 2022
- 30 employees (as of Oct. 2025)
- 1,300 robots deployed
- Voted “Best Partner” by PUDU Robotics 3 times in a row