DR.SCHNELL Chemie belongs to the Top 3 of the most sustainable brands in Germany

This decision was confirmed by the independent 16-member jury of the German Sustainability Prize at a festive gala session at the MARITIM Hotel Düsseldorf Airport in the presence of nearly 2,000 guests. Besides DR.SCHNELL Chemie GmbH, the Rapunzel Naturkost GmbH and the SPEICK Naturkosmetik Walter Rau GmbH & Co. KG Speickwerk were nominated for the most sustainable brands of Germany.

“The core of brand leadership is the sustainability lived for more than 40 years.”
Among the reasons cited by the jury was, among other things: “DR.SCHNELL is one of the most important suppliers of sustainable cleaning products in the B-to-B area. The core of the brand leadership has been sustainability lived for more than 40 years. From product development right up to product and company communication, sustainability values have been the guiding principle. Here, the management has been the initiator, promoter and driver of the sustainable brand leadership. To date all product innovations distinguish themselves through unique advantages – like health of people, protection of the environment and economy.”

The jury also said that DR.SCHNELL attaches a lot of importance to the further education of its own employees, and sees in this the possibility of a distinct competitive advantage. Besides, the employees identify themselves with the DR.SCHNELL brand and communicate the same among all target groups. Other aspects of the jury’s reasoning are: EMAS certification since 1998, the sustainable activities of the training institute ALEGRIA and the very good brand effect in the B-to-B market. Independent market research groups confirm the above-average values of the DR.SCHNELL brand: For example, the award of “Best Brand 2012” bestowed by the General Hotel and Gastronomy Newspaper (AHGZ) and the recommendation of the German Allergy and Asthma Association DAAB, which evaluated the SENSITIVE Line of DR.SCHNELL as especially compatible for the skin and airways.

“A great confirmation of our path”
“The selection under the TOP 3 of the most sustainable brands of Germany is a great confirmation of our path”, says Dr Thomas Schnell, “This path of genuine sustainability in all corporate sectors was started by my father in the 60s. We have been following it consistently for decades. I thank the jury for their nomination. And I thank our employees for contributing daily to the sustainability of DR.SCHNELL Chemie. The award will motivate us to exceed what we have already achieved, in the future.”

The prizes were handed over by  EU Environment Commissioner Janez Potočnik, among others. The prizes went to Norwegian politician Dr (Mrs) Gro Harlem Brundtland, entrepreneur Richard Oetker, Professor Leoluca Orlando, Mayor of Palermo and the soul legend Dionne Warwick. Pop icon Anastacia was also rewarded for social commitment and returned after a spell of sickness with a live concert on the stage.

The German Sustainability Prize …
… is the national award for commitment to sustainability and is one of the most renowned prizes of its kind in Europe. It is supported by the Foundation of German Sustainability Prizes Inc. in cooperation with the Federal Government, umbrella community associations, economic unions, civil society organizations and research institutes. Awards have been bestowed since 2008 on companies that combine economic success with social responsibility and environment friendliness.


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Franz Felbermeir

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