Munich – From September 23 to 26, 2025, CMS Berlin will open its doors again and DR.SCHNELL will present itself with a completely redesigned exhibition stand featuring five experience areas covering 370 square meters. Under its trade fair motto "We are changing," the Munich-based company will show how it is designing more sustainable processes, hygiene, and cleaning, and is setting new standards in the industry with two world firsts. With its guiding principle "We are changing," DR.SCHNELL is underlining its claim to redesign professional cleaning and hygiene at CMS 2025. The focus is on innovative and environmentally friendly products based on renewable rather than fossil-based ingredients. In doing so, the company is consciously taking responsibility for people and nature and making an important contribution to more sustainable processes, hygiene, and cleaning.
DR.SCHNELL is presenting two revolutionary products at CMS 2025
MILIZID ONE – an innovative sanitary cleaner made from 100% renewable ingredients* and nominated for the Purus Innovation Award 2025. The new premium product is the first methane sulfonic acid-based sanitary cleaner made exclusively from renewable raw materials.* Its effectiveness is in no way inferior to its environmentally friendly character: no fossil ingredients – this reduces the carbon footprint, shortens supply chains, and changes cleaning in a sustainable way.
ROBOLUTION – the first cleaning agent from DR.SCHNELL developed specifically for cleaning robots. Thanks to its intelligent formulation, ROBOLUTION ensures outstanding cleanliness on surfaces. At the same time, the product actively cares for cleaning robots thanks to probiotics in the device – for less odors, limescale residues, and material wear.
An exhibition stand full of experiences and inspiration
In addition to the new products, visitors can look forward to a varied program featuring:
Guided tours of the DR.SCHNELL booth: Daily from 10:30 a.m., every 30 minutes, with headphone guide. Interested parties can register in advance via this link DR.SCHNELL CAMPUS - CMS tour.
Technical presentations: In the DR.SCHNELL laboratory, a relaxed lounge, there will be exciting expert talks and presentations every day from 11:00 a.m. to 4:20 p.m., covering topics such as sustainable transport cleaning and graffiti removal – which will be demonstrated live in the outdoor area – as well as textile hygiene with the new RAPA ECO and, of course, the new products ROBOLUTION and MILIZID ONE.
Photo spot with mascot: A photo with the MILIZID SHINE ECO mascot will leave a lasting impression and is perfect for posting online.
Alegria: The DR.SCHNELL Group's training and education company stands for professional training and further education – including for managers – in the areas of building cleaning, healthcare, hospitality and housekeeping, and food hygiene.
Taking responsibility and shaping the future
DR.SCHNELL sees itself not only as a manufacturer of cleaning products, but also as an active driver of a responsible and sustainable industry. Transparency, sustainability, and innovative technologies are important to the company—especially along the supply chain. The trade fair motto "We are changing" is therefore not just a message, but a commitment to environmentally friendly solutions, new ways of thinking, and active responsibility.
DR.SCHNELL at CMS 2025
Hall 6.2 | Booth 100
September 23–26, 2025
Daily tours & presentations
MILIZID SHINE ECO photo spot with MILIZID mascot
We are changing.
Experience it for yourself at DR.SCHNELL at CMS 2025 in Berlin.
*Proportionate according to ISCC plus mass balance approach. Accounted for in accordance with DIN ISO 14067 Scope 1-3. Compared to MILIZID SHINE ECO. 6.3% less CO2, according to DIN ISO 14067 Scope 1–3.
About DR.SCHNELL
DR.SCHNELL GmbH & Co. KGaA is a leading provider of comprehensive hygiene solutions. From high-quality branded products such as the renowned MILIZID sanitary cleaner to digital hygiene aids and staff training, the company's nearly 500 employees across Europe focus on pioneering innovations and individual customer needs. There is a particular focus on the use of sustainably produced raw materials from Europe—for a transparent and pioneering change in supply chains, working conditions, CO₂ emissions, raw materials, and the entire cleaning industry.
In 2025, DR.SCHNELL received the EcoVadis Gold Award for the seventh time in a row, officially ranking it among the top 5 percent of all companies in the cleaning industry. Since 1998, DR.SCHNELL has been certified according to EMAS, the European Union's seal of approval for environmental management. As an EMAS-certified organization, DR.SCHNELL makes an effective contribution to environmental protection and demonstrates social responsibility. The Munich-based family business is managed by Dr. Thomas Schnell, the seventh generation of the family. For more information, visit www.dr-schnell.com.
Medienkontakt:
DR.SCHNELL GmbH & Co. KGaA
Anne Rieke
Phone: +49 89 3506 08986
Mobile: +49 172 8679 399
Email: anne.rieke@dr-schnell.de